Paid search is the fastest way to put your phone number in front of a homeowner who is ready to call. Done right, every dollar of ad spend ties back to a tracked, qualified call. Done wrong, it is the fastest way to burn budget.
Most contractor PPC engagements are mismatched: generic landing pages, no call tracking, no recording, no attribution feedback into bidding. The traffic shows up, the leads do not. Within a quarter the contractor pulls the plug, assumes “PPC does not work for my trade,” and goes back to inbound prayer.
We treat paid as a tracked, attribution-driven engine — not a “we set bids and hope” campaign. Every keyword, every ad, every landing page, every call is tracked end-to-end. Spend follows the placements that book. Creative iterates on the calls that close. Compounding over months, this is one of the highest-ROI channels available.
What’s Included in Our Pay-Per-Click Advertising Engagements
Every engagement is custom — we do not sell packages. But here is the actual scope of work for a typical client:
Google Search Campaigns
Tightly themed campaigns built around buyer-intent keywords. Search match types, negative keyword libraries, and bid strategies tuned for each campaign’s economics.
Local Service Ads (Google Guaranteed)
LSAs are particularly strong for home-service trades because the cost-per-lead model is built around the call, not the click. We handle the LSA application, badge upkeep, and ongoing review cadence required to maintain placement.
Meta (Facebook & Instagram)
Meta paid social with creative tuned for your visual asset stack. Strong for design-led and curb-appeal trades where the photo does the selling.
Landing Page Engineering
Dedicated landing pages — not generic site pages — for every campaign. Pages built for specific intent (emergency, design consult, free inspection) convert at 2–3x the rate of a generic homepage.
Call Tracking, Recording & Attribution
Every lead is a tracked phone number tied to the exact ad, keyword, and landing page. Qualified-vs-unqualified outcomes feed back into bidding, so spend follows the placements that actually book.
Weather & Event-Triggered Bidding
For storm-driven trades, we pre-build surge ad sets that fire when severe weather hits your service area. Bids and creative shift automatically when claims activity spikes.
Real Results From Real Service Businesses
We do not run case studies on accounts we worked with for six weeks. These are clients we have supported through full sales seasons:
Geelong Roofing Pros — 200% organic traffic growth and doubled Google Business Profile calls in 90 days. See the case study.
Bumble Roofing (Los Angeles) — #1 local search rankings and a 181% increase in organic traffic. Read the breakdown.
Surface Shield Roofing — $5.8M in closed revenue from $50K in ad spend (116x ROAS). See how we built it.
Stronghold Roofing (Lakeland, FL) — Ranked #1 on Google and Google Business Profile for core service areas. Read the case study.
Different verticals, same engine.
Verticals We Run This Playbook For
The patterns above are vertical-agnostic, but the execution is not. We tune the engine to the specific trade — because what works for plumbing emergencies does not work for kitchen remodels, and what works for commercial paving does not work for residential lawn care. We currently run paid search for:
What Pay-Per-Click Advertising Costs
Straight talk on pricing, because the rest of the industry will not give it to you:
- Most Pay-Per-Click Advertising engagements run as a flat monthly retainer, not a percentage of ad spend or per-lead pricing.
- Engagement size flexes with your scale. A single-location contractor and a multi-state operator have very different pricing — we size to your real capacity.
- Real working engagements typically range from $1,500 to $15,000+ per month, depending on scope, vertical, and competition.
- No long contracts. You see the trajectory; you decide whether to stay.
On the discovery call we will model what working paid search should look like for your business specifically, with real numbers — not a generic “starting at $X” pitch.
FAQs About Pay-Per-Click Advertising
How quickly do paid leads start coming in?
Typically within 7–14 days of launch once approvals clear and budgets settle. LSAs and Search usually fire first; Meta retargeting tightens up over 2–4 weeks.
What is a reasonable starting budget?
Most clients start around $500 in media spend to test creative, then scale once we identify which placements convert. Real working campaigns land in the $1,500–$15,000+/month range based on capacity.
Do you handle Google Local Service Ads (LSAs)?
Yes — we handle the LSA / Google Guaranteed application, badge upkeep, and ongoing review cadence required to maintain placement.
Do you work with contractors outside the US?
Yes. We currently run engagements across the US, Canada, and Australia. The principles are the same; the local data and creative are tuned to your market.
Can we see the work before we sign?
Yes. The discovery call is built around walking through what we would actually do for your business — specific recommendations, specific scope, specific numbers. You make an informed decision, not a leap of faith.
Ready to See What This Could Look Like for You?
If paid search is part of what you need — or if you are not sure yet — book a strategy call. We will audit what you are running today, model the realistic upside, and show you exactly where the leads will come from.
Book a free strategy call →
