Lead generation is the umbrella that ties paid acquisition, organic search, local SEO, conversion optimization, and follow-up into a single tracked engine. The goal is not impressions or clicks — it is booked appointments and closed jobs.
Most lead-gen agencies sell you one channel: PPC only, SEO only, GBP only. The real engine needs all of them working in concert, with shared attribution, shared landing pages, and shared follow-up. Single-channel engagements leave money on the table at every stage.
We run multi-channel lead generation as one program. Paid search, Local Service Ads, Meta paid social, organic SEO, local SEO, conversion optimization, and follow-up automation all share data, share landing pages, and share attribution. Every lead is tracked end-to-end — from impression to booked job — so you see the full picture.
What’s Included in Our Lead Generation Engagements
Every engagement is custom — we do not sell packages. But here is the actual scope of work for a typical client:
Multi-Channel Acquisition
Paid search, Local Service Ads, Meta paid social, and organic SEO run in concert — not as separate silos. Each channel covers a different stage of buyer intent; together they cover the whole funnel.
Intent-Specific Landing Pages
Every campaign gets its own landing page tuned to its specific buyer intent — emergency, design consult, free inspection, RFP request. Generic site pages convert at a fraction of the rate of intent-specific pages.
Call Tracking, Recording & Attribution
Every lead is a tracked phone number tied to the exact ad, keyword, and landing page. We record outcomes (qualified, booked, closed) and feed that data back into bidding and creative — so spend follows what actually books.
Follow-Up Automation
60-second SMS callback on every inbound, ringless voicemail on every missed call, plus a long-tail nurture for the multi-quote shoppers. The leads you lose are usually the ones nobody followed up with.
Conversion Optimization
Driving more traffic is only half the play. CRO squeezes more booked appointments out of the traffic you already have — compounding every other channel.
Real Reporting
You see every tracked call, every recording, every source, every qualification tag — plus a weekly summary so you do not have to live in the dashboard.
Real Results From Real Service Businesses
We do not run case studies on accounts we worked with for six weeks. These are clients we have supported through full sales seasons:
Geelong Roofing Pros — 200% organic traffic growth and doubled Google Business Profile calls in 90 days. See the case study.
Bumble Roofing (Los Angeles) — #1 local search rankings and a 181% increase in organic traffic. Read the breakdown.
Surface Shield Roofing — $5.8M in closed revenue from $50K in ad spend (116x ROAS). See how we built it.
Stronghold Roofing (Lakeland, FL) — Ranked #1 on Google and Google Business Profile for core service areas. Read the case study.
Different verticals, same engine.
Verticals We Run This Playbook For
The patterns above are vertical-agnostic, but the execution is not. We tune the engine to the specific trade — because what works for plumbing emergencies does not work for kitchen remodels, and what works for commercial paving does not work for residential lawn care. We currently run lead generation for:
What Lead Generation Costs
Straight talk on pricing, because the rest of the industry will not give it to you:
- Most Lead Generation engagements run as a flat monthly retainer, not a percentage of ad spend or per-lead pricing.
- Engagement size flexes with your scale. A single-location contractor and a multi-state operator have very different pricing — we size to your real capacity.
- Real working engagements typically range from $1,500 to $15,000+ per month, depending on scope, vertical, and competition.
- No long contracts. You see the trajectory; you decide whether to stay.
On the discovery call we will model what working lead generation should look like for your business specifically, with real numbers — not a generic “starting at $X” pitch.
FAQs About Lead Generation
How fast do leads start coming in?
Paid leads typically begin within 7–14 days of launch; organic and GBP gains usually surface in 60–90 days, with compounding lift after that.
Are these exclusive leads?
Yes. Every lead we generate goes to you and only you. We do not resell, syndicate, or share to other contractors.
What is a reasonable starting budget?
Most clients start around $500 in media spend to test creative, then scale once we identify which placements convert. Real working campaigns land in the $1,500–$15,000+/month range.
Do you work with contractors outside the US?
Yes. We currently run engagements across the US, Canada, and Australia. The principles are the same; the local data and creative are tuned to your market.
Can we see the work before we sign?
Yes. The discovery call is built around walking through what we would actually do for your business — specific recommendations, specific scope, specific numbers. You make an informed decision, not a leap of faith.
Ready to See What This Could Look Like for You?
If lead generation is part of what you need — or if you are not sure yet — book a strategy call. We will audit what you are running today, model the realistic upside, and show you exactly where the leads will come from.
Book a free strategy call →
