Your website is the asset every other marketing channel depends on. A site that loads slow, looks dated, or confuses visitors will undercut every dollar you spend driving traffic to it. Built right, it lifts every channel; built poorly, it drags them all down.
Most contractor sites we see were built in 2018, run on an outdated theme, score in the red on Core Web Vitals, and convert at a fraction of what they should. The owner knows the site is dated; the agency that built it disappeared three years ago; nobody has the time or expertise to rebuild it correctly.
We design and build conversion-first sites — fast, mobile-clean, SEO-foundational, conversion-tracked from day one. No art projects, no over-engineered tech stacks. Just the kind of site that books inspections and quote requests, and that ranks because the foundation is right.
What’s Included in Our Web Design & Development Engagements
Every engagement is custom — we do not sell packages. But here is the actual scope of work for a typical client:
Conversion-First Design
We design around what shoppers actually do — clear hero, clear offer, clear next step. No art projects; just sites that book inspections and quote requests.
Core Web Vitals & Mobile Performance
We build for fast load times and clean Core Web Vitals on mobile. Google ranks faster sites higher, and homeowners click off slow ones before they ever see your value proposition.
SEO Foundation Built In
Title tags, meta descriptions, schema, internal links, image alt text — all built in from day one. SEO is not a “we will add it later” feature; it is foundational.
Conversion Tracking & Analytics
Proper GA4, conversion tracking, call tracking, and form-event measurement installed from launch so every visit, every call, every form ties back to its source.
Mobile-First Build
Most of your traffic is mobile. We design and build for mobile-first interaction patterns — tap targets, scroll patterns, one-tap call buttons.
Maintenance & Iteration
We do not disappear after launch. Hosting, security updates, performance monitoring, and ongoing iteration so the site stays current and conversion-tuned.
Real Results From Real Service Businesses
We do not run case studies on accounts we worked with for six weeks. These are clients we have supported through full sales seasons:
Geelong Roofing Pros — 200% organic traffic growth and doubled Google Business Profile calls in 90 days. See the case study.
Bumble Roofing (Los Angeles) — #1 local search rankings and a 181% increase in organic traffic. Read the breakdown.
Surface Shield Roofing — $5.8M in closed revenue from $50K in ad spend (116x ROAS). See how we built it.
Stronghold Roofing (Lakeland, FL) — Ranked #1 on Google and Google Business Profile for core service areas. Read the case study.
Different verticals, same engine.
Verticals We Run This Playbook For
The patterns above are vertical-agnostic, but the execution is not. We tune the engine to the specific trade — because what works for plumbing emergencies does not work for kitchen remodels, and what works for commercial paving does not work for residential lawn care. We currently run web design for:
What Web Design & Development Costs
Straight talk on pricing, because the rest of the industry will not give it to you:
- Most Web Design & Development engagements run as a flat monthly retainer, not a percentage of ad spend or per-lead pricing.
- Engagement size flexes with your scale. A single-location contractor and a multi-state operator have very different pricing — we size to your real capacity.
- Real working engagements typically range from $1,500 to $15,000+ per month, depending on scope, vertical, and competition.
- No long contracts. You see the trajectory; you decide whether to stay.
On the discovery call we will model what working web design should look like for your business specifically, with real numbers — not a generic “starting at $X” pitch.
FAQs About Web Design & Development
How long does a new site take?
A typical conversion-focused rebuild ships in 3–8 weeks depending on size, content readiness, and integrations. A focused landing page or campaign site can ship in days.
Will I lose my rankings during a redesign?
We protect rankings through proper URL preservation, redirect mapping, and on-page parity. Done right, a redesign holds or improves rankings; done poorly, it tanks them.
Can you maintain the site after launch?
Yes — ongoing maintenance, security, hosting, and iteration packages so the site stays current and conversion-tuned.
Do you work with contractors outside the US?
Yes. We currently run engagements across the US, Canada, and Australia. The principles are the same; the local data and creative are tuned to your market.
Can we see the work before we sign?
Yes. The discovery call is built around walking through what we would actually do for your business — specific recommendations, specific scope, specific numbers. You make an informed decision, not a leap of faith.
Ready to See What This Could Look Like for You?
If web design is part of what you need — or if you are not sure yet — book a strategy call. We will audit what you are running today, model the realistic upside, and show you exactly where the leads will come from.
Book a free strategy call →
