Driving more traffic is only half the math. Conversion rate optimization (CRO) is the work of squeezing more booked inspections, quote requests, and tracked calls out of the visitors you already have. Done well, CRO compounds every other channel.
Most contractor sites we audit have plenty of traffic and a few specific leak points that quietly cost them most of the leads they should be booking. A slow contact page. An unclear hero. A buried phone number. A booking widget that does not work on mobile. The traffic is there; the conversion engine is not.
We instrument the whole funnel first — analytics, heatmaps, session replay, form analytics — and find the leak points before we make changes. Then we run structured A/B tests on the highest-leverage pages. Every test isolates one variable so the win is real, not noise. Compounded across months, this is one of the highest-ROI engagements you can run.
What’s Included in Our Conversion Rate Optimization (CRO) Engagements
Every engagement is custom — we do not sell packages. But here is the actual scope of work for a typical client:
Funnel Instrumentation & Analysis
We install proper analytics, conversion tracking, and form-event measurement first. You cannot optimize what you cannot see — and most sites are flying half-blind.
A/B Testing & Iteration
We run structured A/B tests on the highest-leverage pages (homepage, top service pages, contact). Each test isolates one variable so wins are statistically real.
Heatmaps, Session Replay & User Insights
Heatmaps, session recordings, and on-site polling catch what visitors actually do versus what you assume they do. The qualitative side surfaces things analytics will not.
Landing Page Engineering
We build dedicated, conversion-engineered landing pages for paid traffic — clear offer, frictionless next step, trust signals above the fold. Generic homepages do not convert paid traffic well.
Mobile-First Conversion
Most of your traffic is mobile. We optimize for mobile-first interaction — tap targets, scroll patterns, one-tap call buttons, mobile form flows — because desktop-first optimization quietly loses you the majority of leads.
Compounding Win Tracking
Every test is logged, every win is tracked, every learning compounds. After six months you have a tested-and-proven CRO playbook for your business — not a guess.
Real Results From Real Service Businesses
We do not run case studies on accounts we worked with for six weeks. These are clients we have supported through full sales seasons:
Geelong Roofing Pros — 200% organic traffic growth and doubled Google Business Profile calls in 90 days. See the case study.
Bumble Roofing (Los Angeles) — #1 local search rankings and a 181% increase in organic traffic. Read the breakdown.
Surface Shield Roofing — $5.8M in closed revenue from $50K in ad spend (116x ROAS). See how we built it.
Stronghold Roofing (Lakeland, FL) — Ranked #1 on Google and Google Business Profile for core service areas. Read the case study.
Different verticals, same engine.
Verticals We Run This Playbook For
The patterns above are vertical-agnostic, but the execution is not. We tune the engine to the specific trade — because what works for plumbing emergencies does not work for kitchen remodels, and what works for commercial paving does not work for residential lawn care. We currently run CRO for:
What Conversion Rate Optimization (CRO) Costs
Straight talk on pricing, because the rest of the industry will not give it to you:
- Most Conversion Rate Optimization (CRO) engagements run as a flat monthly retainer, not a percentage of ad spend or per-lead pricing.
- Engagement size flexes with your scale. A single-location contractor and a multi-state operator have very different pricing — we size to your real capacity.
- Real working engagements typically range from $1,500 to $15,000+ per month, depending on scope, vertical, and competition.
- No long contracts. You see the trajectory; you decide whether to stay.
On the discovery call we will model what working CRO should look like for your business specifically, with real numbers — not a generic “starting at $X” pitch.
FAQs About Conversion Rate Optimization (CRO)
How long until I see real CRO improvements?
First wins typically land within 4–6 weeks; compounding lift across the funnel usually shows by month 3. The longer we run, the cleaner the data and the bigger the wins.
Do I need lots of traffic for CRO to work?
It helps. Sites under 10K monthly visits still benefit from structural CRO (page architecture, offer clarity, trust signals), but rigorous A/B testing needs volume to be statistically meaningful.
Will CRO conflict with my SEO?
No. Done right, CRO and SEO compound. A faster, clearer site converts better and ranks better.
Do you work with contractors outside the US?
Yes. We currently run engagements across the US, Canada, and Australia. The principles are the same; the local data and creative are tuned to your market.
Can we see the work before we sign?
Yes. The discovery call is built around walking through what we would actually do for your business — specific recommendations, specific scope, specific numbers. You make an informed decision, not a leap of faith.
Ready to See What This Could Look Like for You?
If CRO is part of what you need — or if you are not sure yet — book a strategy call. We will audit what you are running today, model the realistic upside, and show you exactly where the leads will come from.
Book a free strategy call →
