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5.0 out of 5.0 on Google

Surface Shield Roofing

Generated $5.8M revenue from just $50K in paid ads.

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From $25K in Ads to $5.8M Revenue – Surface Shield Roofing

Surface Shield Roofing offers residential and commercial roofing services in Hawaii’s highly competitive market. We began working together in October 2020, starting with their first website and growing into a full marketing partnership.
By focusing on smart, targeted paid ads, Surface Shield Roofing generated $5.8M in revenue on a marketing budget of just $50,000, achieving an incredible 11,500% ROI. Paid campaigns consistently delivered leads for both residential customers and high-value commercial projects.

Paid adds
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Predictable Roofing Leads, Maximum ROI

We generate steady, high-quality roofing leads by targeting both residential and commercial clients with tailored, conversion-driven campaigns. From compelling ad creatives and high-converting landing pages to advanced tracking and retargeting, every dollar is optimized to compete aggressively and capture every opportunity.

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Results (Jan 2024 – Jan 2025)

    • Ad Spend: $24,600

    • Leads Generated: 4,240

    • Revenue: $5,800,000

    • ROI: 11,500%

    • Delivered consistent growth even in a tough market

This campaign turned a small marketing budget into massive revenue, proving the power of focused paid ads and conversion-driven strategy.

Designed To Drive Qualified Calls

  • 5.0 Average Rating
  • Over 628 reviews

What Our Customers Say

Robert R., Owner – Lone Star Roofing Co. (Dallas, TX)
“Before them we were stuck buying random leads and hoping reps converted. Now we have a real demand-gen engine with CRM automation and live setters. CAC dropped from $1,120 → $640, close rate hit 39%, and calendars stay 90% utilized. This feels like a fractional growth department, not a vendor.”
Barbara Brooks, GM – FrostGuard Heating & Air (Tulsa, OK)
"I’m the one answering the phones, so I feel the difference. We used to have slow weeks where I didn’t have much to book. Now calls and appointments stay consistent, and I can actually keep the guys busy. Our average ticket is up, and we’re booking way more work than before."
David T., Owner – StoneCraft Outdoor Living (Frisco, TX)
"My sales guys used to complain about junk leads. That’s gone. The calendar is filled with real projects, not window shoppers. Close rates are solid, job sizes are bigger, and we’re not wasting fuel driving all over town. It’s taken a lot off my plate.”
Rachel Kim, Director – RapidFlow Plumbing (Nashville, TN)
"I’m not a marketing person, I’m a business owner’s wife trying to keep everything running. What I’ve seen is more booked calls, more emergency work, and less chaos in the office. The automation does the follow-ups we used to forget, and it’s like having a really good CSR working 24/7."
Daniel Ortiz, Founder – SmartNest Systems (Orlando, FL)
“We install control systems and theaters—long sales cycles. They built multi-touch nurture and educational content that shortened our cycle from 41 → 23 days. AOV sits at $11,300, and we’re closing 29% of consultations. Feels like enterprise marketing for a small team.”
Angela Beyers, Owner – Frontline Exteriors (Houston, TX)
“Siding and windows need education. Their setters pre-frame every homeowner and our reps walk into warm rooms. Show rate jumped to 83%, and we’re averaging $176K monthly revenue with the same crew. True pipeline management, not just ads.”
Jason Lee, Sales Director – Summit Storm Group (Dallas, TX)
“My close rate jumped big time, and my schedule makes sense now. I’m not zig-zagging across the city anymore. I can hit more houses in a day and actually sell instead of chasing. We can even predict installs weeks ahead, which I never had before.”
Mark D., Owner – BlueVolt Services (Raleigh, NC)
“Before, we were losing people because we didn’t follow up well. Now the system does it for us with texts and reminders. We’re getting more memberships, more replacements, and our techs are making way more per month. It finally feels steady.”
Nicole Grant, Ops Manager – RedOak Landscapes (Charlotte, NC)
“We used to just wait for referrals. Now the phone rings on its own. We booked 22 projects in two months, and the jobs are bigger than before. They keep us updated every week so we always know what’s working.”
Carl M., Owner – Apex Drain & Sewer (Miami, FL)
“At first each job cost a little more to get, but after a few months it got cheaper without spending extra. The system keeps following up with old estimates, and that alone brought in 14 more jobs last quarter. Now I actually know what it costs to get a customer.”

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Launch Your Growth Strategy

Ready to stop chasing leads and start attracting them consistently?
At Leads 2 Calls, we focus on what matters most — real calls, real customers, and real revenue. Our strategies increase your visibility, drive qualified traffic, and turn your online presence into a steady flow of high-quality opportunities.

No guesswork. No vanity metrics. Just measurable growth.

Contact us today for a tailored strategy that fills your calendar with the right jobs and helps you scale with confidence.

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Frequently Asked Questions

Industries such as legal and home services are highly competitive and require structured authority development.

Yes. Our Tampa office is located at 490 N Ashley Dr, Tampa, FL 33602.

Most campaigns show measurable traction within 3–6 months.

Yes. Strong organic rankings reduce reliance on paid ads over time.

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